A fair go – Blood Cancer Month content toolkit

Blood Cancer Month is a global event helping raise awareness of one of the world’s most prevalent and dangerous cancers.

Even though 1 in 12 Australians will be diagnosed with blood cancer, awareness is still incredibly low. Nationally, 17 people lose their lives to blood cancer every day.

This Blood Cancer Month, the Leukaemia Foundation is firmly focused on sharing a strong message:

Everyone with blood cancer deserves a fair go.

No matter where someone lives or the barriers they face, anyone with blood cancer deserves to be diagnosed quickly and receive best-practice treatment and care.

We know people living in rural, regional, and remote areas, First Nations peoples, culturally and linguistically diverse communities and LGBTQIA+ individuals are among those facing significant barriers to getting diagnosed quickly or receiving the best available treatment and care. Older Australians, adolescents and young adults, people in lower socioeconomic groups, those living with a mental illness and people with disabilities also face unique challenges.

It’s time to end this lottery and close the cancer health divide – for good.

The Leukaemia Foundation is working to improve knowledge of blood cancer among healthcare professionals, developing new resources for different community groups (including those mentioned above) and raising funds to spearhead new initiatives and research.

Our new web hub – bloodcancer.org.au

During Blood Cancer Month, the Leukaemia Foundation encourages people affected by blood cancer to visit bloodcancer.org.au for stories, supportive resources and ways to support the cause.

Here are some ways you can get involved:

1. Share
   Tell people to visit bloodcancer.org.au to see some of the challenges faced by different people around Australia. Join the conversation online and spread the word by sharing our ‘a fair go’ assets on social media. Hashtags you can use include #BloodCancer #BloodCancerMonth #AFairGo #LeukaemiaFoundation. You’ll also find suggested social media messaging further down on this page.
2. Connect
   Encourage people impacted by blood cancer, including patients, carers, loved ones and those who are bereaved, to visit bloodcancer.org.au for stories and supportive services. People can also connect with a blood cancer support professional by calling our support line on 1800 620 420.
3. Donate
   Help those impacted by blood cancer by donating to the Leukaemia Foundation’s Impact Appeal.

Assets you can download and share:

‘A fair go’ static campaign imagery

Our campaign assets include photographic and text-based content. Click the images below to download.

‘A fair go’ video content

Feel free to share our campaign videos. These come in 60, 30 and 15-second versions. Click the image below to head to our Dropbox and download.

‘A fair go’ social media messaging:

• Suggested wording 1:
  September is Blood Cancer Month and even though 1 in 12 Australians are diagnosed with blood cancer, awareness remains incredibly low. The Leukaemia Foundation is always here to help. Visit bloodcancer.org.au for stories of people with blood cancer, information and supportive resources. #BloodCancer #BloodCancerMonth #AFairGo #LeukaemiaFoundation
• Suggested wording 2:
  No matter where you live or the barriers you face, everyone with blood cancer deserves a fair go. Especially when it comes to accessing best-practice treatment and care.The Leukaemia Foundation is here to help. For information and support, visit bloodcancer.org.au. #BloodCancer #BloodCancerMonth #AFairGo #LeukaemiaFoundation
• Suggested wording 3:
  Despite 20,000 Australians being diagnosed with blood cancer this year, awareness is still concerningly low. The Leukaemia Foundation is here to help anyone in Australia impacted by any blood cancer.Visit bloodcancer.org.au for stories of people with blood cancer, information and supportive resources. #BloodCancer #BloodCancerMonth #AFairGo #LeukaemiaFoundation
• Suggested wording 4:
  This Blood Cancer Month, I want people to know the Leukaemia Foundation is here for anyone impacted by any kind of blood cancer, including leukaemia, lymphoma or myeloma.Whether you’re someone living with blood cancer yourself, a carer, in remission or have lost someone to the disease, you can always reach out for information and support. Visit bloodcancer.org.au for more. #BloodCancer #BloodCancerMonth #AFairGo #LeukaemiaFoundation